Browsing all articles tagged with Quattro Wireless

Free Versus Fee Business Model

Posted Posted by admin in iPhone 3GS, iPhone Apps, iPhone app development     Comments 1 comment
Mar
12

As most of you may know, we are currently deep in the development of our next iPhone application. In the course of the development process, the million dollar question of which business model to adopt in the sale of the app naturally came up.

This has since developed into a serious topic of discussion and we are now considering a change in our business model – from the existing paid download model to a (riskier, some might say) ad-driven, free app model.

So, we checked out the various mobile ad networks that are available and came across AdWhirl (www.adwhirl.com). Now, AdWhirls is not actually a mobile ad provider – instead, it is sort of an ads provider “aggregator” that allows you to serve ads from any ad network – the range of networks include AdMob, JumpTap, Millennial, Quattro Wireless, and VideoEgg. If we do go ahead with the free app model, AdWhirl is quite likely the platform that we will be implementing.

Incidentally, Google announced (see blog article here) in November 2009 that it was acquiring AdMob (which owns AdWhirl) whilst Ad Mob competitor, Quattro Wireless, is being bought by Apple (see article).

Surely, these acquisitions by Google and Apple, who are now competing head to head with their smartphone offerings  - Nexus One and iPhone is an indication of the shape of things to come.

 

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